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Reimagining Design: Unlocking Strategic Innovation by

• Reimagining Design: Unlocking Strategic Innovation
• Page: 208
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780262046503
• Publisher: MIT Press

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The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

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Reimagining Design: Unlocking Strategic Innovation
"Reimagining Design: Unlocking Strategic Innovation" (part of the Simplicity, Design, Technology, Business, Life series edited by John Maeda for MIT Press) 
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Announcement: Reimagining Design: Unlocking Strategic Innovation by Kevin G. Bethune will release on 3/15/22. PREORDER now!
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Reimagining Design: Unlocking Strategic Innovation (Simplicity: Design, Technology, Business, Life) 15-Mar-2022. by Kevin G. Bethune, John Maeda.
Reimagining Design: Unlocking Strategic Innovation
In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how Reimagining Design: Unlocking Strategic Innovation.
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Read "Reimagining Design Unlocking Strategic Innovation" by Kevin G. Bethune available from Rakuten Kobo. The power of transformative design, 
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Winning on Purpose: The Unbeatable Strategy of Loving Customers Reimagining Design: Unlocking Strategic Innovation (Simplicity: Design, Technology, 
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Author, "Reimagining Design: Unlocking Strategic Innovation," The MIT Press (3/15/22) | dreams • design + life | TED Speaker | Nuclear to Nike to Big 21 hours ago
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Reimagining Design: Unlocking Strategic Innovation (Simplicity: Design, Technology, The power of transformative design, multidisciplinary leaps, 

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